Content Marketing Strategy – doxiedigital.com

Content marketing strategy.

The stats don't lie:

of decision makers say they spend more than 1 hour per week reading and reviewing thought leadership content

Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads

of B2B marketers use content marketing

of the most effective B2C marketers have a documented content strategy

of B2B marketers outsource writing

A strong content marketing strategy is VITAL in growing your business online. It not only helps acquire new customers, but also retains existing ones.

Do you want to know what content your audiences really want from you?

Whether it is video, blog articles, imagery or infographics, every audience member of your brand needs a reason to return to you. Great content is what keeps a consumer coming back time and time again to YOUR business. Content marketing is the art of communicating with your customers and prospects without selling anything.

Here at Doxie Digital, content marketing is at the heart of what we do. If you need a complete overhaul of your existing content strategy, or just want to start from scratch, we are the ones to help. Through market research and customer profiling, we identify exactly what conversations your audience are having, so you can deliver consistent, valuable information to your consumers.

Content marketing isn’t about selling, it’s about adding value.

We create evergreen content that will continue to connect with your audiences, long-term, whilst allowing you to connect with new prospects.

Trust us with your content strategy.

What does our approach involve?

Blog creation

Content marketing is all about educating your audience. As part of our service, we will produce carefully-researched, relevant blog content to add value to your consumers.

Social media

With 55% of consumers learning about new brands via social media, it is a key aspect of your content marketing strategy. Your social content will satisfy your audience, through engagement and building a community.

On-Site Content Creation

Your website content is crucial to your online visibility. The higher quality your copy is across your website, the more likely search engines are to rank it higher in organic search results.

Regular website & content audits

Your website is the backbone of any content creation or optimisation strategy. We will regularly undertake audits to ensure your website is performing at its very best, and providing your audience with the very best UX.

On-Site Training

You don't have to hand everything over to us. Our training and coaching sessions will teach you how to shape your online content and deliver it effectively across your digital channels, allowing your team to take ownership of the overall strategy.