It’s all well and good having a large audience, however, if they’re not engaged what’s the point? If your audience is unengaged, it means your high-effort posts are being wasted and falling on deaf ears.
Being able to harness the power of your audience and getting them to interact with you can provide huge benefits.
But how do you do it?
You’ll first need to build a following. There are many ways to do this. For example, planning a unique posting strategy can be a great way to attract an audience. By providing a new experience, or fresh insights for those in your field, you are likely to stand out and attract attention.