Social Media Management.
The stats don't lie:
How many times a week should you post? What is the tone of voice? Do you have enough visuals and photos to share? Is this the right content format? How do we improve engagement with our audience? Will our followers even care?
These are just some of the questions you need to be asking yourself when managing the social media for your business. If only it was as simple as just setting up an account and posting a few updates. There is so much more to it than that. Success on social media means aligning every piece of content with your overall marketing and branding strategy.
Social media is a place for discovery for your audience. With 55% of consumers learning about new brands via social media, it is becoming just as powerful as traditional TV or radio ads. With over 3 billion people in the world using social media networks, there’s no denying that it should be a key component of your marketing strategy.
A common mistake brands make is posting promotions for users without any thought or consideration. Brands need to make sure they’re creating content that genuinely satisfies their audience, through engagement and building a community.
By working with Doxie Digital, we will work with you to explore your business goals and develop a social media strategy to help you achieve them. This doesn’t mean aiming to go viral, or gaining 10,000 followers in a few weeks, this is a carefully curated strategy to ensure your messaging is reaching the right people.