Social Media Management.
The stats don't lie:
Download 30 days of FREE social media content ideas.
How many times a week should you post? What is the tone of voice? Do you have enough visuals and photos to share? Is this the right content format? How do we improve engagement with our audience? Will our followers even care?
These are just some of the questions you need to be asking yourself when managing the social media for your business. If only it was as simple as just setting up an account and posting a few updates. There is so much more to it than that. Success on social media means aligning every piece of content with your overall marketing and branding strategy.
Social media is a place for discovery for your audience. With 55% of consumers learning about new brands via social media, it is becoming just as powerful as traditional TV or radio ads. With over 3 billion people in the world using social media networks, there’s no denying that it should be a key component of your marketing strategy.
A common mistake brands make is posting promotions for users without any thought or consideration. Brands need to make sure they’re creating content that genuinely satisfies their audience, through engagement and building a community.
By working with Doxie Digital, we will work with you to explore your business goals and develop a social media strategy to help you achieve them. This doesn’t mean aiming to go viral, or gaining 10,000 followers in a few weeks, this is a carefully curated strategy to ensure your messaging is reaching the right people.
What does our service involve?
Content creation.
Tailored content
We understand that there is no one-size-fits-all solution, which is why we tailor our approach with every client. We use a ‘test & learn’ strategy, allowing us to decipher which creative formats will achieve the best results for your brand. From bespoke graphics to short-form video, we will provide a variety of content to suit YOU.
Content Calendars
We want to make sure you are always in control of YOUR brand. With our regular content calendars, you can easily see exactly what is being published and make changes as you please. We'll also regularly research relevant holidays, awareness days and trends, enabling your brand to become part of the bigger conversations.
Strategy.
Research & auditing
Every brand has different priorities, but it's still it’s important to regularly review your social media accounts. WIth our research and auditing processes, we evaluate what’s working and what opportunities are available to grow your presence, so we can devise the right strategy for YOU.
Optimal Timing
Just because you're not scrolling through social media, doesn't mean your audience isn't. Social media platforms are more crowded with content than ever before, so we will determine the optimal times of day or days of the week for your accounts, so you engage YOUR ideal consumers.
Monthly Reporting.
Key metrics
In your monthly report, you will see a key breakdown of the key metrics that matter most to YOUR business. From engagement rates to comments, we track everything so you can easily see how your content has been performing throughout the month.
Post Analysis
Not every post is going to perform as well as others - this is normal! Each month, we will provide a detailed breakdown of which posts have worked, and some, not so much. This data will allow us to pinpoint what content resonates the most with YOUR audience. This will be determined by impressions and other engagement metrics.
